Michael Hill Jewellers Global Flagship Boutique

Michael Hill Jewellers Global Flagship Boutique
Chadstone Shopping Centre, Melbourne

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Builder: Woodland Shopfitters

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Michael Hill’s Global Flagship Boutique at Chadstone represents a significant investment in brand transformation and premium retail experience. Designed in collaboration with The General Store and expertly delivered by Woodland Shopfitting, the project reimagines traditional jewellery retail through a fluid, open-plan layout and elevated materiality. The boutique combines warm lighting, curated finishes, and bespoke display elements to create an immersive, luxury environment aligned with Michael Hill’s repositioned brand identity. Spatial planning and design were central to enhancing customer engagement, allowing for intuitive browsing and a relaxed pace of discovery. This flagship sets a new design standard for the brand’s global rollout and reinforces its presence in one of the Southern Hemisphere’s premier retail destinations.

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